5301 Wisconsin Ave NW, Suite 330

Washinton, DC 20015

Phone: (202) 851-4747

Fax: (202) 851-4748

Insights

The purpose of strategic research is to identify messages that draw the most compelling contrasts between candidates and to target the voters who will provide the margin of victory.  Our research options are designed to provide a potential campaign team with unbiased and actionable results to guide the development and implementation of effective campaign strategies.   

 

Discover.

the attitudes of voters toward issues that are most salient to your specific campaign 

Assess.

voters' perception of candidates and elected officials in your race and across the nation

Investigate.

how voters respond to alternative arguments and messaging on the most critical issues

Measure.

the current standing of the candidates in head-to-head match ups, and acquire a baseline your campaign will need to measure and accelerate progress

Explore.

 the issues and qualities likely to be the deciding factors in voter decision making

Create.

a profile of key voters based demographic categories to enable micro-targeting

 

Identify.

messages that resonate with critical constituencies, and pinpoint the most effective communications strategies to reach these groups

We do not believe in “cookie-cutter” campaigns.  Campaigns – and the research we provide – must always be tailored for each individual race. Every recommendation we make is designed to achieve one thing: a win.